During 2007, the industry saw global players focussing on building up their delivery capacities in India so as to remain competitive with the larger Indian players. Large Indian companies were also looking to build and strengthen domain and technology capabilities even as they were spreading the services delivery infrastructure.
Finally, the mid-size companies focussed on getting scales on a few chosen domains and technology capabilities. Experts feel that the IT industry can offset the impact of a stronger rupee in the short term by improving productivity, currency hedging, adjusting the onshore/off shore ratio and migrating to an appropriate global service delivery model and negotiating new contracts in rupee terms.
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